Dieting has long been associated with discretionary income. As we are all painfully clear, discretionary income is at a premium these days with our massive job loses and stagnant economy. So, why then is Medifast growing when their competitors are seeing tremendous declines? For the first six months of 2009 Weight Watchers net income is down 9% over the same period in 2008. Nutrisystem has seen a decline of 28% over 2008! And Medifast? How about an increase of 41% over the year prior.
So, why is Medifast so successful when their competitors have seen significant declines? Because, the diet just seems to work. So much so, that many of the pleased Medifast encourage their friends and family members that are also struggling with weight loss to give it a try.
Medifast has seen explosive growth in word of mouth referrals in the last several years. As folks grow tired of wading through the various fad diets that come and go like quarterly flavors of the month (Acai Berry anyone?), Medifast has been around since 1980. Oh, and since that time more than 20,000 doctors have recommended Medifast to their patients. How many doctors have recommended so diet pill you found on the internet or some random blueberry diet mix?
Medifast may not be sexy or buzz worthy, but if this economy has shown us one thing, it is that people are only spending money where it counts these days. And judging by the financial results so far this year, people think Medifast is a safe bet and financially responsible way to lose weight and keep it off.
